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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation (2012) by Phil McKinney [Dr Soc] epub

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  Beyond the Obvious: Killer Questions That
Spark Game-Changing Innovation by Phil McKinney
  2012 | ISBN: 1401324460 | English | 272 pages | EPUB | 0.3
MB
  
  Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems
so basic. Why is it so hard to actually get right? The real problem is that we're teaching people to ask the wrong
questions -or none at all. There has to be a better way.
  
  In Beyond the Obvious, McKinney helps the reader
to dig deeper and get back to asking the right questions-the ones all organizations must ask to survive. Full of
real-world examples, this book will change the way you operate, innovate, and create, and it all begins with
battle-tested questions Phil has gathered on note cards throughout his career and shared for the first time.
  What
are the rules and assumptions my industry operates under?
  What if the opposite were true?
  What will be the
buying criteria used by my customer in five years?
  What are my unshakable beliefs about what my customers
want?
  Who uses my product in ways I never anticipated?
  
  These questions will re-frame the way you
see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean
start-up, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary
changes and nuanced tweaks required for success.
  
  
  
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